Season’s Musings

christmas-in-the-oil-patch-kilgore-texas

Photo: Annual “Christmas In The Oil Patch,” Kilgore, Texas

Susan Murphy | Publisher of The OCTG Situation Report

Susan Murphy | Publisher

As we approach our 31st year in OCTG reporting we thought we’d share a bit of our history with y’all. Our company’s publication, The OCTG Situation Report, was conceived from a recognized “black hole” in the tubular market. At the time, back in 1986, there was no formal data available to accurately gauge the most important OCTG metrics or measure mill performance. The unfavorable market conditions and tsunami of OCTG imports cost some mills their business.

It was at this time that Duane Murphy took up the gauntlet and set out to create an industry benchmark to report distributor spot pricing, field inventory data, shipment stats and market share analysis. Those that were alive back in the early 80s remember that technology had not yet emerged from the “dark ages.” Back then Mr. Murphy was left to his own devices, developing a computer program that ran on the popular gaming console of the day: a Commodore 64.

Shortly thereafter the first OCTG pricing and inventory surveys were launched. Over time valuable management tools were added to the Situation Report’s arsenal such as “months of supply,” a metric which was first applied to the OCTG market by Mr. Murphy and which has now become one of the most watched indices in the industry. The rest, as they say, is history and we are now celebrating our third decade in business serving oil & gas companies, steel tubular companies, distributors, processors, component manufacturers, financial institutions and management consulting companies worldwide. We consider it an honor to serve this big “small world” known as the oil patch.

That’s our story and we’re sticking with it. Now tell us yours…

In the meantime, here’s wishing you the best and brightest of the holiday season!

Photo: Annual “Christmas In The Oil Patch,” Kilgore, Texas

About The OCTG Situation Report

Susan Murphy is the Publisher + Editor in Chief of The OCTG Situation Report, a leading authority focused on the North American Oil Country Tubular Goods market. Susan has worked alongside the founder of The OCTG Situation Report, Duane Murphy (and yes, there is a family connection!) for the past decade assisting in various aspects of producing the monthly publication and special projects including market research and development. It had long been suspected that Susan carried the 'OCTGene,' a fact that was confirmed when she took the reins in 2012. A native of Michigan and now practicing cowgirl, Susan employs her education from both the University of Michigan and Michigan State University bringing her expertise in the areas of research, marketing, branding and creative and technical writing to The Report. She has also enjoyed a successful business career as a lauded entrepreneur, running her own brand/marketing and advertising/design firms.
This entry was posted in Christmas In The Oil Patch, OCTG, Oil Country Tublular Goods, Oil Patch and tagged , , . Bookmark the permalink.

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